Ricky [Emraan Hashmi] is a leading fashion photographer, who carries his heart on his sleeve. He's an absolute womanizer. The film begins with Ricky getting a call from Sheena [Udita Goswami], who asks him to meet her in a gym. Once there, the two have a showdown since Ricky had used and dumped Sheena's friend Nisha [Tara Sharma]. A heartbroken Nisha had even contemplated attempting suicide.

Three years later, Ricky is about to hold an exhibition of his creations, when a millionaire walks in and buys the entire lot even before the exposition has begun. The millionaire, Rajveer aka Raj [Dino Morea], has a pre-condition: Ricky should make Raj's wife Sheena fall in love with him [Ricky]. Ricky is perplexed, for he fails to understand why a husband would hire someone to have an affair with his wife. But Raj explains that he wants Sheena to divorce him and this would be possible only when she falls in love with another man.

Ricky flies to London -- that's where Raj and Sheena live in a splendid mansion -- and starts playing his cards. Sheena detests the presence of Ricky at first, but the hatred transforms into love gradually.

The plan seems to be working perfect. Raj catches Ricky and Sheena red-handed, but instead of regretting her decision, she hits back at Raj: If he can have extra-marital affairs, so can she. Raj is stunned, he feels his game plan has gone kaput.

Realizing that Sheena wouldn't divorce him, Raj turns to Ricky, tells him to pack his bags and return to India. But now Ricky does a somersault. He's enjoying using a rich woman and staying in the lap of luxury. Raj is stunned again. It's a clear case of double crossing...