Arjun (Emraan Hashmi) is a reckless young man with an obsession for making quick buck. A chance meeting with a girl in a mall, Zoya (Sonal Chauhan) gives him the reasons he was looking for to move out of his ordinary life and become rich for this girl. He steps up from playing small-time card games to becoming a bookie.

Stuck in a triangle of sorts between the woman he loves and his addiction to make a quick buck, Arjun moves on from being a bookie to a runner for the mafia. He steps into the world of Cricket match fixing, ensuring a match looks interesting, but the end result is to their advantage.

Arjun basically switches on the limelight to the bigger, faster, better & more, until his dizzying rise attracts the attention of the police. Arjun has now to choose between the love of his life, and this new found success and power.

As Arjun struggles to choose between the two, the Don offers the forbidden apple of limitless wealth in exchange for his soul, drawing him into his core entourage of money spinners. He accepts it and is soon gets trapped as the main accused of killing a coach(Bob woolmer). When the police is after him, he has to drop his gun, but then Zoya's ring is dropped with it. When trying to pick it up, Arjun gets killed by accident. This was a sacrifice for love.