Gaurav Gupta aka GG [Ajay Devgan] started with nothing and now believes that only money can fuel his ambitions. On the other hand, Guruji [Javed Sheikh], a leading industrialist turned philanthropist, believes that wealth means nothing if not used for society. Caught in the tussle between the two is Guruji's son Jaidev [Shahid Kapoor], who, while respecting his father's philosophy, falls hook, line and sinker for GG's manipulations.

While Guruji hopes that Jai will return to his roots, GG uses the glamorous Natasha [Bipasha Basu] to bewitch Jai and the unscrupulous politician Patil [Manoj Joshi] to exploit the adivasis into selling their lands. Madhavi [Amrita Rao] watches the man she loves being carried away to a world of wine, women and wealth. But Jaidev soon realizes his folly…